Rani, an Aujan Coca-Cola brand, established a sub-category in juice drinks, containing real fruit pieces. After a few years, the brand started to face challenges due to a host of competitors entering the market.

We designed a new visual identity for Rani Float and reinforced improved flavour differentiation/variant navigation and developed a strong set of ownable iconography whilst staying true to the Rani identity and equity to enable the brand to reclaim leadership of this sub-category.