Almarai is the world’s largest dairy company and was the first dairy farm in the world to achieve ISO certification. Since we’ve collaborated – Almarai’s annual returns have increased by 200%.

Our task was to update current their packaging to effectively compete within the Gulf and KSA markets – taking into account market nuances.

We analysed current visual equity within a portfolio and competitive context, to determine important assets going forward. We then had to investigate current geographic differences in packaging expectations and apply those learnings to packs. Furthermore, unpack Almarai’s current positioning and visualise it, in order to drive differentiation within the category in order to distil objective design criteria upon which designs can be measured.

Carling Black Label