chivas

chivas

brand world

Berge Farrell was tasked by Chivas Regal with creating limited edition, value-added packs for the duty-free store in Dubai Airport. In such a location, we understood that featuring or using the iconic features of Dubai as inspiration would result in increased sales.

The Burj Al Arab Jumeirah inspired one pack and a falcon was featured on the other as they are considered symbols of status & affluence in the region.