A Fresh Take on Amstel Radler
Bold, Modern & Ready for Summer – A Fresh Take on Amstel Radler When Amstel first approached us to revitalise their Radler packs, the brief was clear: develop a bold, dramatic visual language that would stand apart from their traditional lager identity, while still maintaining a recognisable link to the iconic Amstel roundel. Crucially, the […]
Nescafé Design – Make Your World
Nescafé Design – Make Your World The essence of our task was to take Nescafé’s new Make Your World packaging designs and tailor them to fit the unique demands of the Southern African markets. Global designs can sometimes overlook local regulations since there are various markets the products will launch in, and each country has […]
Designing Klipdrift’s Copper Royale Packaging
Introducing Klipdrift Copper Royale, a delightful low-alcohol spirit liqueur made with real potstill brandy and infused with vibrant flavours of blood orange, melon, and peach. Perfect for mixing or enjoying neat over ice, this new addition is crafted for those who love to connect and celebrate special moments with friends. Klipdrift’s story began on 4 […]
Crafting Consumer Choice (Podcast)
Crafting Consumer Choice (Podcast) In a conversation on the Bringing Business to Retail podcast, John Chan from Berge Farrell APAC delved into the captivating world of packaging and its profound influence on consumer decision-making with host Selena Knight. This discussion illuminated the often overlooked yet critical aspects of packaging that shape consumer perceptions and drive […]
The New Face of Black Cat Peanut Butter
In the dynamic world of consumer goods, staying relevant is key to remain South Africa’s most loved peanut butter. For a household name like Black Cat Peanut Butter, synonymous with quality and taste, a rebrand isn’t just a cosmetic make over; it’s a strategic move to solidify its position in the hearts and minds of […]
Novel Non-Metallic Solutions
A NOVEL JOURNEY UNIFYING VISION THE JOINT VENTURE OF SAUDI ARAMCO AND BAKER HUGHES Novel Non-Metallic Solutions was born of a joint venture between two formidable companies. The first: Saudi Aramco, the largest company in Saudi Arabia’s oil industry and the third largest company in the world (by market cap) which has served as the […]
Packaging as your brands “Silent Salesman”
Join Berge Farrell APAC MD John Chan as he chats to the Bringing Business to Retail Founder Salena Knight about the power of effective packaging to influence a customer’s buying decisions. ***Berge Farrell APAC is an independent global brand design agency. With over two decades of working with CPG / FMCG brands, we have a deep […]
Packaging – The Under-Utilised Brand Channel. Use What Your Competitors Aren’t.
There are a multitude of brand and marketing channels that a Consumer Packaged Goods / Fast Moving Consumer Goods (CPG / FMCG) brand can and will utilise in its effort to gain awareness, increase sales, and build brand love that leads to repeat purchases into the future. The mind quickly moves to thinking about the […]
A New Design for Carlsberg Moussy Flavoured Malt Drink
In response to an ageing pack in the market, Moussy felt the need to reinvent itself. Berge Farrell suggested the slimline can as the vehicle, much in line with other products competing in similar categories which had created modern, energetic representations of themselves. The Moussy font was sacrosanct as we felt it still had significant […]
Berge Farrell APAC appointed as brand and packaging design partner to HubbCo
Berge Farrell Design is pleased to announce the APAC office has been appointed the brand and packaging design partner of FMCG eco-system HubbCo. HubbCo is a solution for a resource that is missing in the FMCG industry – a platform that connects both sides under a singular medium. In countless discussions with various small to […]