In response to an ageing pack in the market, Moussy felt the need to reinvent itself. Berge Farrell suggested the slimline can as the vehicle, much in line with other products competing in similar categories which had created modern, energetic representations of themselves. The Moussy font was sacrosanct as we felt it still had significant […]
Berge Farrell APAC appointed as brand and packaging design partner to HubbCo
Berge Farrell Design is pleased to announce the APAC office has been appointed the brand and packaging design partner of FMCG eco-system HubbCo. HubbCo is a solution for a resource that is missing in the FMCG industry – a platform that connects both sides under a singular medium. In countless discussions with various small to […]
The Strategic Value of Packaging Design
In this post we talk about the strategic role that packaging has in building consumer brand love and loyalty.
