Packaging as your brands “Silent Salesman”
Join Berge Farrell APAC MD John Chan as he chats to the Bringing Business to Retail Founder Salena Knight about the power of effective packaging to influence a customer’s buying decisions. ***Berge Farrell APAC is an independent global brand design agency. With over two decades of working with CPG / FMCG brands, we have a deep […]
Packaging – The Under-Utilised Brand Channel. Use What Your Competitors Aren’t.
There are a multitude of brand and marketing channels that a Consumer Packaged Goods / Fast Moving Consumer Goods (CPG / FMCG) brand can and will utilise in its effort to gain awareness, increase sales, and build brand love that leads to repeat purchases into the future. The mind quickly moves to thinking about the […]
Guiding Bupa’s Digital Transformation
Bupa is an international healthcare company with 38 million customers and 85 000 employees worldwide, with its headquarters in London, UK. Their business focuses on health insurance, health provision (dental centers, outpatient clinics, private hospitals, GP services, digital health, health assessment services), and aged care. Moving such a big company from paper and email-based communication […]
A New Design for Carlsberg Moussy Flavoured Malt Drink
In response to an ageing pack in the market, Moussy felt the need to reinvent itself. Berge Farrell suggested the slimline can as the vehicle, much in line with other products competing in similar categories which had created modern, energetic representations of themselves. The Moussy font was sacrosanct as we felt it still had significant […]
How To Stay Relevant in a Post-Pandemic Global Economy
We have just been through a globally significant event which paid no heed to any brands regardless of size, location or industry. Now that the world is defiantly choosing to re-emerge, what has this period taught us? What global “mega-drivers” have emerged that will influence your brand and the customers that you are targeting? In […]
Berge Farrell APAC appointed as brand and packaging design partner to HubbCo
Berge Farrell Design is pleased to announce the APAC office has been appointed the brand and packaging design partner of FMCG eco-system HubbCo. HubbCo is a solution for a resource that is missing in the FMCG industry – a platform that connects both sides under a singular medium. In countless discussions with various small to […]
The Strategic Value of Packaging Design
In this post we talk about the strategic role that packaging has in building consumer brand love and loyalty.
The Role of Design in Building Brands
Berge Farrell APAC MD John Chan talks to Trinity P3 CEO Darren Woolley on the role of design in building brands.