We contemporised Africa’s top-selling ABInBev beer, Carling Black Label, while retaining all the elements that made it such a success. We used texture and change in colour balance to give the brand a timeless new design. We designed the bottle ergonomics, labels, cans, 6-pack shrinks, and POS items like beer taps.

See some more of our packaging design work for ABInBev here:
Blue Label
Flying Fish