How To Stay Relevant in a Post-Pandemic Global Economy

We have just been through a globally significant event which paid no heed to any brands regardless of size, location or industry. Now that the world is defiantly choosing to re-emerge, what has this period taught us? What global “mega-drivers” have emerged that will influence your brand and the customers that you are targeting? In […]

Berge Farrell APAC appointed as brand and packaging design partner to HubbCo

Berge Farrell Design is pleased to announce the APAC office has been appointed the brand and packaging design partner of FMCG eco-system HubbCo. HubbCo is a solution for a resource that is missing in the FMCG industry – a platform that connects both sides under a singular medium. In countless discussions with various small to […]

The Strategic Value of Packaging Design

In this post we talk about the strategic role that packaging has in building consumer brand love and loyalty.