Packaging as your brands “Silent Salesman”
Join Berge Farrell APAC MD John Chan as he chats to the Bringing Business to Retail Founder Salena Knight about the power of effective packaging to influence a customer’s buying decisions. ***Berge Farrell APAC is an independent global brand design agency. With over two decades of working with CPG / FMCG brands, we have a deep […]
Packaging – The Under-Utilised Brand Channel. Use What Your Competitors Aren’t.
There are a multitude of brand and marketing channels that a Consumer Packaged Goods / Fast Moving Consumer Goods (CPG / FMCG) brand can and will utilise in its effort to gain awareness, increase sales, and build brand love that leads to repeat purchases into the future. The mind quickly moves to thinking about the […]
Guiding Bupa’s Digital Transformation
Bupa is an international healthcare company with 38 million customers and 85 000 employees worldwide, with its headquarters in London, UK. Their business focuses on health insurance, health provision (dental centers, outpatient clinics, private hospitals, GP services, digital health, health assessment services), and aged care. Moving such a big company from paper and email-based communication […]
A New Design for Carlsberg Moussy Flavoured Malt Drink
In response to an ageing pack in the market, Moussy felt the need to reinvent itself. Berge Farrell suggested the slimline can as the vehicle, much in line with other products competing in similar categories which had created modern, energetic representations of themselves. The Moussy font was sacrosanct as we felt it still had significant […]