The joint venture between Saudi Aramco & Jacobs is a huge demonstration of seriousness and mandate to deliver the infrastructure for economic expansion and diversification. Within that there exists a specific remit to improve lives and to deliver social benefit from such projects.

Our analysis and learnings, in combination with our distilled sense of self and purpose as documented in the brand framework, enabled us to objectively direct our design approach. The end result was a brand that could compete in the world’s premier design, engineering, and construction space as a credible program management company.

What we created:
• A comprehensive brand strategy including competitive analysis, brand position and USP
• Brand creation, design, architecture and application (PowerPoint, physical space design, stationery, wearables etc.)