Life Intelligence Group (LIG), an agile technology company, engaged Berge Farrell APAC to re-brand and build-out its brand hierarchy and architecture. It was due to launch its two major technological innovations, TaskSpur and Ari, to the global market and wanted to ensure that it had the fundamentals of a strong, cohesive brand in place.

LIG was transitioning to a new core business focus, and with this major launch on the horizon, it wanted to ensure that its brand world was fully mapped-out and ready to drive the business’s global growth.

We created: 
• A comprehensive brand strategy including competitive analysis, brand position, and USP 
• Messaging 
• Brand creation, design, architecture, and application 
• Digital asset creation and design