CI and Digital

Baker Hughes, Saudi Aramco

Novel Non-Metallic Solutions (Novel) is a JV formed by Baker Hughes and Saudi Aramco that will develop and commercialize a broad range of non-metallic (also called composite) products, serving the Oil & Gas industrial segment – such as pipelines, well completions equipment and products, and other novel applications of composite materials.

We created:
• A comprehensive brand strategy including competitive analysis, brand position and USP.
• Messaging by stakeholder group.
• Brand creation, design, architecture and application (PowerPoint, physical space design, stationery, wearables etc.).
• Digital asset creation and design.
• Website design and programming.