Alcoholic Beverages

Alcoholic Beverages

Chivas Regal Dubai Berge Farrell was tasked with creating an international “Dubai limited edition” pack in the duty free segment for the Chivas Regal 12-year bottle. The packs are bespoke, impactful and Dubai centric, while showcasing the luxury of Dubai and staying true to the Chivas brand guidelines.       Carling Blue Label   A new bottle, can and secondary packaging design were created as a visual expression of the premium ‘contemporary masculinity’ of the brand and its single-minded pursuit of excellence. Carling Blue Label is made from a single type of malted barley for a naturally bold taste and elegantly smooth texture.     Castle 1895 Draught New bottle and can design for Castle’s 1895 Draught extension. A contemporary design language subtly links to the mother brand. The Charles Glass signature, founding date 1895 and the Castle logo are refined to communicate the strategic architecture of progressive craftsmanship.     Hansa Pilsener New bottle and can design to celebrate 20 years of freedom in South Africa. The signature Saaz hop embossing, premium foiling and crafted label logotype all focus on the brand’s ‘Designed for Dreamers’ positioning.     Flying Fish New product launch for Flying Fish Flavoured beer, a first in South Africa. From the quirky name to the captivatingly tactile fish scale bottle embossed and artful iconography, this differentiated near-beer brand has exploded onto the market with attitude, excitement and loads of personality.   Carling Black Label Packaging upgrade and refresh of the iconic Carling Black Label brand. An amplified focus on the iconic trophy reaffirms the beer’s award-winning credentials. The new 340ml NRB bottle stands...
Value Added

Value Added

Johnnie Walker Black Luxury value added packaging. The design concept for the Limited Edition gift-with-purchase from Johnnie Walker Black. Previous Next   Johnnie Walker Red Luxury value added packaging. The design concept for the Limited Edition gift-with-purchase from Johnnie Walker Red. Previous Next     Crown Royal Black Luxury value added packaging. The design concept for the Limited Edition gift-with-purchase from Crown Royal Black. Previous Next       Crown Royal Luxury value added packaging. The design concept for the Limited Edition gift-with-purchase from Crown Royal. Previous Next         Diageo: Buchanan’s 18 Years: USA Luxury value added packaging that encourages sharing Buchanan’s with others. The Limited Edition 2 glass gift-with-purchase creates a consumption ritual that becomes a rite of passage that is associated with this super premium brand. Previous Next   Diageo: Buchanan’s 12 Years: USA Luxury value added packaging that encourages sharing Buchanan’s with others. The Limited Edition gift-with-purchase creates a consumption ritual that becomes a rite of passage that is associated with this super premium brand. Previous Next  ...
Beverages

Beverages

Reboost Refresh of Reboost energy drink. A new energy drink product, concept, name and pack development were created for Reboost from start to finish. Reboost is an energy drink delivering on a performance proposition and competes against the new players in the energy drink segment.       Birell Refresh of Birell. A fresh new look for Birell pitch.   Super C Refresh of Super C. A fresh new look for the Super C pitch. Pepsico: Tropicana Slice: UAE New packaging for Tropicana Slice in a market where fruit juice is the number one drink. Design delivers a zesty kick of flavour with a three-dimensional splash effect that creates a fluidity of design, cueing refreshment and appetite appeal. Pick n Pay: Organic Coffee: SA Packaging refresh for Pick n Pay’s private label organic coffee. In redesigning over 4000 SKUs for South Africa’s iconic supermarket brand, a clean, uncluttered packaging identity was created with each category competing against branded players. Pepsico: Pepsi: UAE Limited Edition Pepsi can design balances the effervescence intrinsic and the occasion extrinsic. Designs remain true to the brand world, but allow for elements of surprise and excitement in innovative, themed designs.  ...
Health and Beauty

Health and Beauty

Biogen Biogen Rebranding. We were tasked with strategically realigning Biogen’s brand position and executing it convincingly by creating a disciplined identity, visual language and brand architecture for their revolutionary product range. Coach Refresh of Coach. A fresh new look for the Coach pitch.       Status Refresh of Status. A fresh new look for the Status pitch.     Tiger Brands: Lemon Lite: SA Packaging upgrade and refresh in keeping with the category. A visual language that is more ‘beauty cued’ with softer colour palettes balanced with white for a clean, refreshing look that both reassures and instils trust.     Tiger Brands: Ingram’s Camphor Cream: SA Update and modernising of a South African icon. In the pursuit of reinterpreting the graphic language – typography, colour palettes and iconography have all combined for a refreshed look and feel.     Estee Lauder Companies: DKNY: USA Value added gift packaging for the iconic DKNY perfume brand. The angular form and interlocking pieces are multifaceted and offer impactful on-shelf presence, following the brand’s iconic ergonomic form. Henkel International: Persil: UAE Packaging refresh for technologically advanced washing powder. The hierarchy of elements on pack brings to life the ‘super oxygen power’ promise in a modern, dynamic and eye-catching design, yet is instantly recognisable as Persil.  ...
Food

Food

Bakers Refresh of Bakers. In the context of Bakers’ identity and packaging rebranding, Berge Farrell was tasked to roll out a unique, fresh and different look and feel for each biscuit brand. The new packaging had to allow each brand to stand independently with its own unique design, yet allow the Bakers endorsement to be consistent.           Previous Next Super C Refresh of Super C look. A fresh new look for the Super C pitch.           Previous Next Dentyne Refresh of Dentyne look. A fresh new look for the Dentyne pitch.                 Previous Next Golden Cloud Refresh of Golden Cloud. Refresh of Golden Cloud’s Ready Mix and Cake ranges to communicate ‘delicious moreness’. The redesign has been crafted to deliver maximum appetite appeal via a single-minded approach to photography, styling and layout, cueing ‘home-baked goodness’.           Previous Next Tastic Rice Upgrade of Masterbrand. Upgrade of Masterbrand and portfolio roll-out of South Africa’s much-loved rice. The design succeeds in unifying the Masterbrand and ranges as one contemporary monolithic brand, positioning Tastic as the leading trendsetter in the rice market.         Previous Next Royco Redesign of the entire range of Royco instant soups and sauces. Winner of ‘Best in Class’ in the renovation/innovation category for the META (Middle East, Turkey and Africa) region.   Previous Next Almarai: L'usine Wafers: UAE Packaging refresh for world-class local bakery brand, L’usine. Strong colour differentiation and variant ingredients instantly communicate the extension of flavour offerings in the range.   Previous Next Lindt New...