Strategy Comprehensive contextual analysis and insight generation – driving brand positioning, opportunity identification and brand engagement. Previous Next Strategy Market and category mapping and identification of opportunity territories. Proposition and concept development & documentation. Previous Next Strategy Application of derived insights and semiotic asset analysis drives definition of bespoke design criteria – facilitating a seamless partnership between strategy and design and enabling objective and actionable design success criteria. Previous Next Strategy Brand extension and innovation ideation. Previous Next Strategy Brand engagement and targeted communications & messaging planning. Previous Next