Biogen Rebranding.

We were tasked with strategically realigning Biogen’s brand position and executing it convincingly by creating a disciplined identity, visual language and brand architecture for their revolutionary product range.



Refresh of Coach.

A fresh new look for the Coach pitch.






Refresh of Status.

A fresh new look for the Status pitch.



Lemon Lite

Tiger Brands: Lemon Lite: SA

Packaging upgrade and refresh in keeping with the category.

A visual language that is more ‘beauty cued’ with softer colour palettes balanced with white for a clean, refreshing look that both reassures and instils trust.




Tiger Brands: Ingram’s Camphor Cream: SA

Update and modernising of a South African icon.

In the pursuit of reinterpreting the graphic language – typography, colour palettes and iconography have all combined for a refreshed look and feel.




Estee Lauder Companies: DKNY: USA

Value added gift packaging for the iconic DKNY perfume brand.

The angular form and interlocking pieces are multifaceted and offer impactful on-shelf presence, following the brand’s iconic ergonomic form.


Henkel International: Persil: UAE

Packaging refresh for technologically advanced washing powder.

The hierarchy of elements on pack brings to life the ‘super oxygen power’ promise in a modern, dynamic and eye-catching design, yet is instantly recognisable as Persil.