We were tasked with strategically realigning Biogen’s brand position and executing it convincingly by creating a disciplined identity, visual language and brand architecture for their revolutionary product range.

A fresh new look for the Coach pitch.

A fresh new look for the Status pitch.

A visual language that is more ‘beauty cued’ with softer colour palettes balanced with white for a clean, refreshing look that both reassures and instils trust.

In the pursuit of reinterpreting the graphic language – typography, colour palettes and iconography have all combined for a refreshed look and feel.

The angular form and interlocking pieces are multifaceted and offer impactful on-shelf presence, following the brand’s iconic ergonomic form.

The hierarchy of elements on pack brings to life the ‘super oxygen power’ promise in a modern, dynamic and eye-catching design, yet is instantly recognisable as Persil.