We were tasked with strategically realigning Biogen’s brand position and executing it convincingly by creating a disciplined identity, visual language and brand architecture for their revolutionary product range.
Refresh of Coach.
A fresh new look for the Coach pitch.
Refresh of Status.
A fresh new look for the Status pitch.
Tiger Brands: Lemon Lite: SAPackaging upgrade and refresh in keeping with the category.
A visual language that is more ‘beauty cued’ with softer colour palettes balanced with white for a clean, refreshing look that both reassures and instils trust.
Tiger Brands: Ingram’s Camphor Cream: SA
Update and modernising of a South African icon.
In the pursuit of reinterpreting the graphic language – typography, colour palettes and iconography have all combined for a refreshed look and feel.
Estee Lauder Companies: DKNY: USA
Value added gift packaging for the iconic DKNY perfume brand.
The angular form and interlocking pieces are multifaceted and offer impactful on-shelf presence, following the brand’s iconic ergonomic form.
Henkel International: Persil: UAE
Packaging refresh for technologically advanced washing powder.
The hierarchy of elements on pack brings to life the ‘super oxygen power’ promise in a modern, dynamic and eye-catching design, yet is instantly recognisable as Persil.