Refresh of Bakers.
In the context of Bakers’ identity and packaging rebranding, Berge Farrell was tasked to roll out a unique, fresh and different look and feel for each biscuit brand.
The new packaging had to allow each brand to stand independently with its own unique design, yet allow the Bakers endorsement to be consistent.
Refresh of Golden Cloud.
Refresh of Golden Cloud’s Ready Mix and Cake ranges to communicate ‘delicious moreness’.
The redesign has been crafted to deliver maximum appetite appeal via a single-minded approach to photography, styling and layout, cueing ‘home-baked goodness’.