Chivas Regal


Berge Farrell was tasked with creating an international “Dubai limited edition” pack in the duty free segment for the Chivas Regal 12-year bottle. The packs are bespoke, impactful and Dubai centric, while showcasing the luxury of Dubai and staying true to the Chivas brand guidelines.





Blue Label


A new bottle, can and secondary packaging design were created as a visual expression of the premium ‘contemporary masculinity’ of the brand and its single-minded pursuit of excellence. Carling Blue Label is made from a single type of malted barley for a naturally bold taste and elegantly smooth texture.




1895 Draught

New bottle and can design for Castle’s 1895 Draught extension. A contemporary design language subtly links to the mother brand. The Charles Glass signature, founding date 1895 and the Castle logo are refined to communicate the strategic architecture of progressive craftsmanship.





New bottle and can design to celebrate 20 years of freedom in South Africa.

The signature Saaz hop embossing, premium foiling and crafted label logotype all focus on the brand’s ‘Designed for Dreamers’ positioning.



Flying Fish

New product launch for Flying Fish Flavoured beer, a first in South Africa.

From the quirky name to the captivatingly tactile fish scale bottle embossed and artful iconography, this differentiated near-beer brand has exploded onto the market with attitude, excitement and loads of personality.


Carling Black Label

Packaging upgrade and refresh of the iconic Carling Black Label brand.

An amplified focus on the iconic trophy reaffirms the beer’s award-winning credentials. The new 340ml NRB bottle stands taller and prouder, with a masculine grip enhancing the in-hand experience.



Brewhogs: Premium Pilsener: SA

New product development for craft beer.

Sitting firmly within the innovative craft beer category, Brewhogs comes to life with attitude and character.



Jack Daniels: Old No. 7: USA

Value added packaging stays true to the brand’s distinctive personality and ergonomic form.

Bold in attitude and graphic language, this secondary packaging for Jack Daniel’s reinforces its commanding brand world.






Diageo: Glenlivet: USA

Outer carton packaging for the Glenlivet Legacy Collection amplifies the premium and discerning aspect of this iconic brand.

Bar presence is magnified with a classic display that allows each Limited Edition variant to be individually showcased in a bespoke taster’s kit.





Absolut Vodka: Absolut Ubuntu: SA

Limited Edition packaging in celebration of 20 years of democracy in SA.

Absolut Ubuntu, roughly translated as kindness, is paired with a fingerprint graphic to communicate how democracy gave every South African a voice and identity.






Castle Lager


With Castle Lager launching a new limited edition heritage bottle in commemoration of their 120th birthday; Berge Farrell was briefed to design the bottle front and back label, together with an 8 pack shrink, carry handle, tray and crown. These elements were to fit the stubby bottle’s retro look and feel, while also being a great memento and celebration piece of South Africa’s rich legacy.