It was a long time coming.
First came the endless plotting and planning, often over a chilled red or two. Then a forest of sketches and drawings.
Private and not so private viewings. So many opinions. So many.
And then came the first decision.
September 2014 saw Paul Farrell, DIY guru and creative genius, plunder and pillage through the back wall to reveal an additional 300sq metres.
And then came the long wait …
Endless whispers about who was going to sit where and next to whom. Duck tape marked out virtual boardrooms.
It was not uncommon to have what would become the dreaded yellow mamba invading your space. Flick. Measure.
Click. Flippin’ Flickity Click Click Click.
But, all good things come to those who wait.
As the lifeblood of the agency, the creative teams were renovated first. Obviously. The walkthrough to ‘Narnia’ was torn away and behold clean new workstations with shiny apples atop were instantly populated by BF worker bees.
While the writer admits to a secret fetish for petrol fumes, being high on glue, stinky paint and turpentine all day, every day, just does not cut it. Double vision deadlines are something best avoided.
As the rest of the renovations rolled out the agency became a bit of squatter camp, with reception sitting in FA, the kitchen in strategy and the 3 directors sharing a broom cupboard. The latter of which necessitated the institution of a ‘safe word’.
But one thing we do have is a monster sliding door that thunders open and closed, proudly displaying our BF logo and cavernously engulfing all those that are hoping for a little privacy within.
And without, you may ask?
A four glass panel wall that frames what can only be described as one of Cape Town’s most breathtaking views of our iconic Table Mountain – either covered in orographic cloud or basking in brilliant sunshine, depending on the season and the mood.
There’s a jaguar in your reception!
So, while all Berge Farrellians keenly await the arrival of the 20 seater, what we really, really want to inaugurate is the hot red little number that by daytime is a vintage bonnet, but come night time, headlights ablaze turns into our very own, ‘you are most welcome to join us’, bar.